Professional and Trade

The Flower Council of Holland

http://www.flowercouncil.org/uk/



The Flower Council of Holland is the worldwide marketing arm of the cut flower and houseplant industry of the Netherlands. This is big business, as in the UK alone the cut flower market is worth a staggering 2.2 billion (the UK music industry is only worth 2 billion). The Flower Council is financed by a mandatory levy to which all sectors of the trade in Holland contribute. The site's content is primarily aimed at the international floral industry (florists, garden centres, supermarkets, plant retailers and wholesalers, DIYers, etc.) and horticultural media, but the trends illustrated also have an impact on the wider fields of garden design and landscaping. The site actually has a lot of useful and interesting content, which is hidden away due to the poor navigational structure; however, if you use the sitemap then all will be revealed. Sections cover Cultivation, Logistics, Facts & Figures (archived by year), News & Newsletters, Fashions & Trends (archived by year), and Promotional Ideas & Techniques. All in all it’s a very slick multi billion pound Dutch industry that dictates trends and fashions to the world. [RB, 25 Aug 2006].



ENTRY NUMBER: lan-250806-01
COUNTRY OF ORIGIN: United Kingdom
PRIMARY GATEWAY LISTING: Landscape » Organisations
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